Sofona Sofona Sofona Sofona Sofona Sofona
Odessa
Krakow
info@sofona.com
St. Recordnaya, 40B, Ukraine 65049
krakow@sofona.com +48 791 023 200
Sliczna 34Π°, Poland 31-444
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Frequently Asked Questions

Straight answers: how much a site costs, how long it takes, which CMS to pick, and what happens if something goes wrong.

Β§01

Cost & Payment Terms

How much does website development cost?

The price depends on four factors: how complex the functionality is, how much custom design work is involved, integrations with external systems (CRM, payment gateways, ERP, inventory), and security/performance requirements. A simple template-based brochure site costs far less than an online store with custom catalog logic β€” that's not padding, it's simply a different amount of engineering work.

Why is one agency's price 3–5x higher than another's for what sounds like the same project?

The word "website" can hide very different products:

  • Template vs. custom build β€” a template is cheaper but limits flexibility.
  • Freelancer vs. team β€” a freelancer has lower overhead, but no backup if they're sick or on leave, and no dedicated QA tester.
  • Whether testing, SEO basics, and security are included β€” cheap quotes often skip these, and they resurface later as "extra work."
  • Whether warranty support is included after handover.

If a quote is far below market rate, it's worth asking exactly what's included.

Why is it so expensive?

The price of a website isn't "one person's hours" β€” it's a full cycle: analysis, design, front-end build, programming, testing, and often integrations plus training on the admin panel. Compared to a ready-made template or a DIY site builder, yes, the gap is real, because these are different products in terms of depth of work. We try to break the estimate down by line item so it's clear what you're actually paying for, rather than just handing over one total number.

A friend's or competitor's site cost half as much β€” how do I compare quotes?

Compare the scope behind the number, not the number itself. It's worth asking both sides: is custom design included, or is it a template; who handles testing, and on how many devices; is basic SEO groundwork and security included; is there a warranty period, and what does it cover; who owns the source files and access credentials after payment. Often "half the price" simply means half the scope, not a better deal.

What makes up the final price?

UX/UI design (wireframes, mockups), front-end build, back-end programming (logic and integrations), copywriting (if needed), and testing. Different agencies weigh these differently β€” some bill copywriting separately, others bundle it into the package.

Can payment be split into stages?

Yes, that's standard: a deposit before starting (usually 30–50%), payments at the completion of key milestones (design, development), and a final payment after acceptance and launch.

Are hosting and the domain included in the price?

Usually these are separate costs paid directly by the client to the registrar and hosting provider β€” that way ownership of the domain and hosting account stays with the client from day one, rather than being tied to the agency.

How much does support cost after launch?

Typically this covers: CMS and extension updates (security), backups, uptime monitoring, minor content edits, and advisory on further development. High-traffic projects also need performance monitoring and hosting scaling.

Β§02

Timeline & Process

How long does building a website take?

A simple brochure site β€” 1–3 weeks; a mid-level site with a catalog β€” 4–8 weeks; a portal or online store with integrations β€” 2–4 months or more. The exact timeline is fixed once the spec is approved.

What are the development stages?

Requirements analysis β†’ wireframe/prototype β†’ design β†’ front-end build β†’ programming and integrations β†’ testing β†’ launch β†’ handover of all access credentials to the client.

How can I track progress?

Through regular check-ins showing work in progress (roughly every 1–2 weeks), access to a staging server, and a dedicated communication channel.

What do I need to provide as the client?

A logo and brand guidelines (if available), copy or a brief for the copywriter, photos/illustrations, access to any existing systems, and a list of required integrations.

I just want it to look "nice," without a detailed brief β€” is that possible?

It's possible, but "nice" means something different to everyone, so a first step is still needed β€” it'll just be shorter and based on examples rather than a long questionnaire. We usually ask for 3–5 references (sites you find visually appealing), a couple of sentences about who the site is for, and any brand materials you already have. Then we show 1–2 design directions before diving into detail β€” that clarifies taste faster than a written spec ever could.

Β§03

Technology & Choosing a CMS

Which CMS should I choose β€” WordPress, Joomla, Drupal, or a SaaS builder (Tilda, Wix)?
  • SaaS builders β€” a fast start for landing pages without complex logic, but you're locked into the platform.
  • WordPress β€” the largest plugin ecosystem and a low barrier to entry. The downside: the quality and security of third-party plugins vary widely, and stacking too many of them slows the site down over time.
  • Joomla β€” a stricter, more predictable architecture out of the box (see the next question).
  • Drupal β€” the most flexible option for complex enterprise systems, but it needs a more experienced team and costs more to build.
Why does Joomla often turn out to be a good choice?
  1. Built-in multi-level access control (ACL). Permissions by user group, category, and even individual items work out of the box, unlike WordPress, where this usually needs a plugin. Useful for sites with multiple departments or contractors who need limited access.
  2. Multilingual support without third-party plugins. Built into the core, whereas WordPress almost always needs a paid plugin (WPML, Polylang Pro).
  3. A stricter content structure. Categories, tags, and content types are organized hierarchically at the core level. Useful for catalogs, portals, government sites, and multi-branch organizations.
  4. Fewer but more consistently reliable extensions. A smaller ecosystem than WordPress's, but with fewer low-quality or abandoned extensions as a result.
  5. Common in the public sector and NGOs. Thanks to its ACL and stability, many European government and educational institutions run on Joomla specifically.

An important caveat: Joomla isn't "better overall" β€” it's better for a specific class of projects: sites with complex content structures, many user roles, and a need for multilingual support without paying extra for plugins. For a simple blog or landing page, WordPress or a SaaS builder is usually the smarter choice.

I want the site built on a specific CMS β€” will you build it on that platform?

Yes, we work with the client's choice as long as the platform genuinely fits the task. If we see that the chosen CMS is a poor fit for your goals (for example, a platform with weak product management chosen for a large e-commerce catalog), we'll flag it upfront and explain the risk β€” but the final call is always yours.

Is it true that WordPress is less secure than Joomla?

The core engine itself isn't less secure β€” the issue is usually the ecosystem: with such a huge number of third-party plugins of varying quality, the statistical risk of installing a vulnerable component is higher. But in both cases, security depends about 90% on how disciplined you are with updates and configuration, not on the CMS itself.

Will the site be mobile-friendly?

Yes β€” responsive design is standard today: most sites get over half their traffic from mobile devices.

Will I be able to edit text and images myself?

Yes β€” every modern CMS provides an admin panel for editing content without coding. How convenient that is depends on how thoughtfully the editable fields are set up β€” worth discussing at the spec stage.

What protection is there against hacking?

The baseline: regular CMS and extension updates, an SSL certificate, anti-spam protection on forms, login attempt limits on the admin panel, and backups. For higher-stakes projects β€” a Web Application Firewall and periodic security audits.

Β§04

Marketing & Promotion

Will the site be ready for SEO?

Basic SEO groundwork β€” clean URLs, meta tags, load speed, heading structure, a sitemap β€” needs to be built in from the start; retrofitting it later costs more. Full-scale promotion (content strategy, link building) is usually a separate service.

Do you analyze competitors?

Many studios run a brief competitive review before designing the site structure β€” it helps avoid repeating others' mistakes. How deep that analysis goes depends on the service package.

Do you set up advertising?

PPC and social media setup usually isn't included in the base website package by default, but it's often offered as a separate service after launch.

Once the site launches, will sales start rolling in right away?

A website by itself is a tool, not a traffic source. Sales happen when the right people arrive at the site β€” through ads, SEO, social media, email, or offline channels. We can build the site to convert well (clear forms, fast load times, proper analytics), but promising specific sales numbers "starting tomorrow" wouldn't be honest β€” it depends on dozens of factors, including your niche, competition, and promotion budget.

Β§05

Support & Warranty

What happens if something breaks after launch?

Most projects come with a warranty period (1–3 months) during which fixing development-side bugs is free. Ongoing technical support is arranged under a separate agreement.

The site suddenly stopped working / something "broke" β€” why does that happen?

The most common causes: an expired domain or hosting plan (renewal missed), an expired SSL certificate, a plugin/CMS auto-update conflicting with another component, a change on an external service you're integrated with (payment gateway, maps API, social login), or the hosting plan not handling a sudden traffic spike. The good news: most of these are identified within minutes of diagnosis and fixed quickly β€” that's exactly what monitoring and a support agreement are for.

Who owns the rights to the website?

After full payment, the client should receive: hosting and domain access, the source code, design files, and admin passwords. This is worth spelling out explicitly in the contract β€” it's not uncommon on the market for an agency to withhold access as leverage in a dispute.

Β§06

Why Choose Sofona

Why choose Sofona specifically?

Short and without the sales pitch: we match the technology to the actual task instead of selling everyone the same solution; we break the estimate down by line item instead of handing over one number; we spell out in the contract that all access and source files transfer to the client after payment; and we flag risks in a client's own choices (like a poor-fit CMS) upfront, before money is spent β€” not after. We don't promise "a million sales in a week." We promise an honest estimate of timeline, budget, and what's actually achievable.

Β§07

Curious Cases From Practice

Below are situations typical of web development in general. When publishing, consider swapping some of these for real (anonymized) stories from your own practice β€” it lands even better.

01

β€œCan you make the site load even when the user has no internet connection?”

a sincere hope for magical offline technology

02

β€œCan you add a β€œMake it pretty” button?”

the client doesn't know what they want and expects the designer to read minds

03

β€œIf we turn the monitor upside down, will the design fall apart?”

responsive testing taken to its most extreme

04

β€œCan you program the site to identify scammers by their IP and permanently block their computers?”

expecting cyberweapon-grade features from a plain brochure site

05

β€œWe want a site like Amazon, but our budget is $227. Can we make that work?”

trying to buy a global ecosystem for the price of a restaurant dinner

06

β€œCan we pay you a percentage of sales once the site takes off?”

the classic offer to work for a β€œpromise of future riches”

07

β€œWhy is it so expensive? My nephew's still in school and said he'd knock it out over the weekend!”

clients often come back to rebuild the site from scratch

08

β€œWhy does the site look different on my phone than on my computer? Make all the boxes the same size on a 5-inch screen as they are on a 27-inch one!”

physics and scaling have left the chat

09

β€œWhat are you going to do with all that empty space? Let's fill it with text or GIFs β€” we're paying for it, after all!”

a panicked fear of whitespace and minimalist design

10

β€œWe approved that pink, but the moon phase has changed and now it feels aggressive. Can you repaint everything in β€œthe color of morning dew at dawn”?”

trying to write a spec in poetic metaphors

11

β€œI can't tell you what my company does until you sign an NDA, but tell me right now β€” how much will the site cost?”

asking for a quote on β€œI-don't-know-what”

12

β€œWon't Google steal our text if we publish it online?”

worrying about the confidentiality of public content

13

Edit requests at 2 a.m. marked β€œurgent, meeting tomorrow”

for functionality whose brief took three weeks to sign off

14

β€œRemove everything unnecessary from the site, but leave everything as it was”

a request that perfectly illustrates why a spec sign-off stage exists

15

A forgotten domain renewal

the site β€œwent down” not because of hosting, but because nobody renewed the domain in time

16

β€œMake the button bigger” β€” seven rounds in a row

until button size became an inside joke for the team

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