Google Adwords Advertising

Google Adwords is the main source of contextual advertising in the world. It is characterized by a high level of service, user-friendliness, simple navigation. Google Adwords contextual advertising gives a very quick effect, it is a kind of guarantee of traffic growth of your resource. Contextual advertising "Google" is based on the fact that the customer pays directly for clicks on his links. This system is beneficial for both the client and the search engines. A lot of companies turn to Google Adwords service after unsuccessful attempts to bring a site to the TOP using SEO methods. This can be due to both mistakes in the optimization campaign and objective factors such as high competition. But despite its outward simplicity and functionality, as well as the fact that contextual advertising on Google is positioned as accessible to everyone, it is very important to entrust the process of creating an advertising campaign to professionals. Only a specialist will be able to correctly determine the goals, as well as select key phrases for advertising.

Google Adwords Advertising

At its core, Yandex.Direct is not much different from a similar service Google. The only difference is in the set of accompanying tools. Clients are leaning towards Yandex.Direct as a provider of contextual advertising for another reason - regionality. Despite the fact that search contextual advertising in Google is the most popular in the world, Yandex still dominates in the Russian-speaking segment. It has just over 50 percent of search traffic. That is why, when promoting a site that is focused on the Russian market, it is more expedient to use both services: Yandex.Direct and Google Adwords. Contextual advertising in Yandex is paid in the same way as in the Google system, that is, for each click.

Contextual advertising price

As already mentioned, the client actually pays for each click through his advertising link. And it is the estimated number of visitors for a certain time interval that is taken as a basis when forming an advertising budget. The price for one transition depends on the service provider and may differ significantly, be it Yandex or Google. Website promotion for contextual advertising costs on average 50 kopecks. up to UAH 1 per click, but in some cases these numbers can vary significantly.

So, in "Yandex" contextual advertising can go up to 30 UAH. for the transition - it all depends on the level of thematic competition. Also, regional factors and the popularity of keywords significantly affect the price. It is important to understand that the effectiveness of contextual advertising on Google or Yandex is assessed by the so-called CTR coefficient. It represents the ratio between the number of searches and the number of clicks on your advertising link. It is normal when 2-3 percent of the total number of requests bring a visitor to the site. Of course, the higher the number, the better. As you can see, contextual advertising on the Internet, the cost of which can be quite low, is an excellent means of attracting visitors to your site.

Why is it better to contact us?

Contextual advertising, which you can customize yourself, is still a rather complex tool, in which there are many different subtleties and nuances. Therefore, when planning your advertising campaign, you will need the help of professionals who know all the subtleties and pitfalls of contextual advertising. We are ready to undertake all promotional activities. Analysis of the market situation, selection of keywords, budget planning - all this will be done by our specialists. The geography of our services is very wide, and it does not matter, whether it is contextual advertising in Kiev or any other city - we work everywhere.

We also consider it our duty to remind you that contextual advertising of a site is just a tool to attract visitors to your resource. No advertising, even the most expensive one, will force a visitor to buy your product or service if he doesn't like something about the site itself. Therefore, first of all, it is worth paying attention to the site, its appearance, usability and usefulness for the user. The site itself should encourage the visitor to buy the product, and then come back again. Without this, it is impossible to build a truly profitable commercial resource, and the placement of contextual advertising will allow it to become even larger.