SMM

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This is what every brand needs, regardless of its age, scale and focus

What social networks do we work with:

Instagram
Facebook
Youtube
Twitter
Pinterest
Behance

Ask an SMM Specialist.
Let's discuss it. Let's think it over. And we will do it!

Let's talk Download brief

9 reasons why Sofona,
not another SMM Agency

The project is conducted by SMM specialists who have passed special training, and not beginners without experience
We bring only live, interested subscribers
We control KPI: the number of reactions to posts, comments, dynamics of subscribers, audience coverage, the number of visits to the site, incoming applications
A whole team is working on the project: project manager, SMM specialists under the supervision of the head of the department, designer, marketer (depending on the package)
Content is not monotonous. Only group administrators don't like it
We report monthly on the work done, where we show the main indicators of smm
We use special programs to track brand mentions in social networks, as well as trending content
We show the result already for 2-3 days of work on the project
We are perfectionists - we love quality content, original ideas and creativity

How we are working with the project?

We get acquainted and find out everything about your company, fill out the brief
We set goals and define the target audience
Analyzing niche and popular content
We draw up a promotion strategy and set up analytics tools
We efficiently design a client group and launch a promotion
We prepare a report with the achievements of the first month and a work plan for the next

SMM promotion tasks

Improve brand awareness
Build a base of potential customers
Communicate directly with the target audience
Increase brand loyalty of your target audience
Receive feedback from existing customers
Receive feedback from existing customers

Who works with the project

SMM manager
- Development of a content plan
- Coordination of publications and activations
- Content placement
- Working with comments
- Reporting
Account manager
- Coordination of agency and client work
- Document flow
- Mutual settlement
Targetologist
- Creation, placement, analysis and optimization advertisements
- Reporting
Copywriter
- Text content within headings and creative ideas
Designer
- Page and content styling within the weekly plan and visual templates
SMM strategist
- Development of SMM strategies - weighty documents that completely regulate your promotion in SMM

Frequently asked questions

Are my clients on social media?

There are 3.8 billion active social media users in the world today. The probability that your potential customers are not among them is very small. In addition, for each project, we analyze the target audience and determine the maximum possible coverage and number of the main audience segments among users of various platforms. Therefore, before the start of work, you can not only make sure that there are your clients in social networks, but also know their number.

What is an SMM strategy?

An SMM promotion strategy is a long-term plan for developing a community and achieving your goals, which takes into account the characteristics of your business and audience. Formation of a promotion strategy in social networks is based on the following stages:

We conduct company analysis and target audience segmentation.
We determine the main objectives: attracting customers, increasing awareness, increasing consumer loyalty, etc.
Based on the community's tasks, we create a rubricator and content plan.
We are drawing up a plan to increase coverage using targeted advertising, PR posts in other communities and with opinion leaders.

After the start of work, we monthly analyze the effectiveness of different types of posts and adjust the strategy for better results.

What does SMM promotion give?

Social media marketing performs the following tasks:

attracting clients or customers;
building reputation and brand image;
increasing consumer loyalty;
increasing brand awareness and recognition;
formation of a permanent client base;
presentation of new types of products and services.

With the help of social networks, you attract the attention of target users and establish constant communication with them. It is a marketing tool for long-term engagement and is essential for growing your brand.

How does social media advertising affect sales?

High-quality targeted advertising can attract attention and interest thousands of potential buyers among social network users within a few days. With its help, you can get direct sales by placing various types of goods in ads, or attract subscribers to the community, forming a base of regular customers.

What is the budget for an advertising campaign you need to allocate each month?

For each business, the required budget is determined individually. It depends on the assigned tasks, topics and characteristics of the target audience. The minimum amount at which SMM promotion can produce tangible results is $100 per month for each platform.

How do you measure the effectiveness of social media marketing?

For each goal and project, individual KPIs (key performance indicators) are selected, the changes in which you regularly receive in the form of a report. Each business task has its own main performance metrics:

for branding - coverage: growth in the number of active subscribers, views of advertisements;
to attract clients and customers - the number of transitions to the site and the percentage of users who completed the target action;
for reputational purposes - the involvement of the target audience: reposts, ratings, comments.

During the work process, we regularly send reports on the dynamics of KPI changes.

SMM promotion
on social networks -

it is the process of driving traffic or attention to a project, brand or product through social media. You can be an exemplary company, with noble goals, have a unique proposal, but if the masses don't know about it, you are practically not there. SMM promotion means informational and viral posts, quick feedback from a loyal audience, an increase in calls and sales. SMM promotion on social networks is needed by any company, regardless of its age, scale and focus.

Let's talk

SMM promotion should be ordered if:

Your project does not have pages on social networks

The average user spends at least 2 hours a day on social networks. Every 4th publication in your feed is advertising. Therefore, if your business does not have pages on Facebook or Instagram, you are losing a large stream of potential customers.
There are pages, but no sales

Having a page is not a guarantee that sales will flow like a river. Before starting the promotion, it is important to draw up the right strategy and take into account many nuances. In addition to the formation of selling content, competent advertising promotion is required using targeting, opinion leaders, promotions, and automation services.
There are pages, but not enough sales

When building work with pages on social networks, it is very important to draw up a sales funnel and a detailed promotion strategy. In the process, you need to understand what techniques you use and what they will give you, what tools you do not know about and where you need to apply them. Each project needs to be considered individually, because in some cases you will need to use absolutely all the mechanics, while in others you only need a website and an advertising office.

Benefits of targeted advertising
on social media

There is an excellent opportunity to promote a service or product without a website - this option is the most convenient for small businesses. You can create a competent company page with a description of the product and bring customers to it. One of the smm ways to promote.
Flexible customization. There is an option to choose different groups according to parameters - age, education, gender, geography, etc.
Working with each group of participants and customers separately. For different audiences your ad.

Essential components or what not to do without

SMM promotion on social networks without an experienced specialist who is ready to pay daily attention to your project - a wasted time. It's not enough to collect posts and throw them on the page according to timing. This is just a small fraction of the available tools for an SMM marketer. In addition, advertising provides effective promotion on social networks.

VK, FB, Instagram and other less popular resources have their own official system of contextual and post advertising. In addition to the services organized by the administration, SMM specialists know about other effective ways to attract an audience to groups.

In addition, changes, new "tricks", updates are periodically in each of the social networks. It is difficult to keep track of all of them, developing a business independently on several sites at once. Not to mention implementing, practicing, and analyzing effectiveness.

How much does it cost to develop a design?

The pricing policy of any SMM service depends on various factors: business direction, brand popularity, specifics and audience size. It also affects: what social networks you plan to promote, whether you need a corporate blog, whether there will be ads on Facebook, whether there will be contests and sweepstakes.

To work with each project, an individual strategy is developed with design and unique promotion mechanics. To find out the exact cost of smm promotion, contact us in any way convenient for you!

Working with the SOFONA team, you will get a live audience of real subscribers, not bots!