CONTEXTUAL ADVERTISINGView portfolio
WHY SOFONA AND NOT ANOTHER COMPANY?
We are certified partners Google and Yandex
The whole works team of professionals
Experience in various business niches, including b2b
Experience in setting up advertising companies to different countries of the world
Individual approach to each client
Personal account manager, who is always in touch
Few clients, more needed
No online sales
Profits are volatile. From month to month quality and the number of clients changes in an unpredictable way
Advertising works, but more clients are needed
More money is needed. You feel you can make money more for the same budget
There is no understanding of how Google Ads works, what kind of advertising run first?
Google ads don't pay off. You spend more what do you get from advertising?
Benefits of contextual advertising
Quick start and result
PPC tools allow flexible customization according to different parameters and, if necessary, quickly make changes. If everything is configured correctly and correctly, you will see the first results very soon.
You are in the TOP
You will be in the TOP 4 of Google search results immediately after the launch of the advertising campaign. In order to get results from Google PPC advertising, you don't need to wait several months, as is the case with SEO.
Clear targeting of your audience
Contextual advertising is aimed at an audience that is already interested in a product or service. The advertisement of the new collection of handbags from “Givenchy” will be seen not by a plumber from Krivoy Rog, but by a suitable target audience, which is highly likely to make a conversion.
You pay only for the result
You control all spending on advertising on the Internet and pay not for the users who saw your ad, but for those who followed it to the site.
The effectiveness of contextual advertising is easy to analyze
You can calculate the cost of traffic, conversions, plan your Google PPC budget and ROI.
Google Adwords Advertising
Google Adwords is the main source of contextual advertising in the world. It is characterized by a high level of service, user-friendliness, simple navigation. Google Adwords contextual advertising gives a very quick effect, it is a kind of guarantee of traffic growth of your resource. Contextual advertising "Google" is based on the fact that the customer pays directly for clicks on his links. This system is beneficial for both the client and the search engines. A lot of companies turn to Google Adwords service after unsuccessful attempts to bring a site to the TOP using SEO methods. This can be due to both mistakes in the optimization campaign and objective factors such as high competition. But despite its outward simplicity and functionality, as well as the fact that contextual advertising on Google is positioned as accessible to everyone, it is very important to entrust the process of creating an advertising campaign to professionals. Only a specialist will be able to correctly determine the goals, as well as select key phrases for advertising.
Google Adwords Advertising
At its core, Yandex.Direct is not much different from a similar service Google. The only difference is in the set of accompanying tools. Clients are leaning towards Yandex.Direct as a provider of contextual advertising for another reason - regionality. Despite the fact that search contextual advertising in Google is the most popular in the world, Yandex still dominates in the Russian-speaking segment. It has just over 50 percent of search traffic. That is why, when promoting a site that is focused on the Russian market, it is more expedient to use both services: Yandex.Direct and Google Adwords. Contextual advertising in Yandex is paid in the same way as in the Google system, that is, for each click.
Contextual advertising price
As already mentioned, the client actually pays for each click through his advertising link. And it is the estimated number of visitors for a certain time interval that is taken as a basis when forming an advertising budget. The price for one transition depends on the service provider and may differ significantly, be it Yandex or Google. Website promotion for contextual advertising costs on average 50 kopecks. up to UAH 1 per click, but in some cases these numbers can vary significantly.
So, in "Yandex" contextual advertising can go up to 30 UAH. for the transition - it all depends on the level of thematic competition. Also, regional factors and the popularity of keywords significantly affect the price. It is important to understand that the effectiveness of contextual advertising on Google or Yandex is assessed by the so-called CTR coefficient. It represents the ratio between the number of searches and the number of clicks on your advertising link. It is normal when 2-3 percent of the total number of requests bring a visitor to the site. Of course, the higher the number, the better. As you can see, contextual advertising on the Internet, the cost of which can be quite low, is an excellent means of attracting visitors to your site.
Why is it better to contact us?
Contextual advertising, which you can customize yourself, is still a rather complex tool, in which there are many different subtleties and nuances. Therefore, when planning your advertising campaign, you will need the help of professionals who know all the subtleties and pitfalls of contextual advertising. We are ready to undertake all promotional activities. Analysis of the market situation, selection of keywords, budget planning - all this will be done by our specialists. The geography of our services is very wide, and it does not matter, whether it is contextual advertising in Kiev or any other city - we work everywhere.
We also consider it our duty to remind you that contextual advertising of a site is just a tool to attract visitors to your resource. No advertising, even the most expensive one, will force a visitor to buy your product or service if he doesn't like something about the site itself. Therefore, first of all, it is worth paying attention to the site, its appearance, usability and usefulness for the user. The site itself should encourage the visitor to buy the product, and then come back again. Without this, it is impossible to build a truly profitable commercial resource, and the placement of contextual advertising will allow it to become even larger.
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