Contextual advertising

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Contextual advertising Google Ads is the placement and display of site advertisements for the target audience using the search advertising service Ads (AdWords) from Google

Frequently asked questions

What determines the cost of services / agency commission?

Agency commission depends on the volume of the promoted resource (the number of promoted pages / categories) and on the number of contextual advertising tools used (search advertising in Google Ads, advertising in the Google Display Network, Google Shopping, video ads on YouTube, etc.).

Will the commission rate decrease after the second / third month?

The size of the commission does not decrease, as we are constantly working on the project and looking for new growth points for the site.

When to expect the first results?

The effect (requests/calls) from launching contextual advertising can be felt the next day after the launch of advertising.

How fast is the start of work on contextual advertising?

On average, it takes 5-7 working days to launch contextual advertising. This period varies depending on the size of the project and the current workload of our specialists.

What is the startup algorithm?

It is necessary to agree on priority areas for advertising and gain access to Google services (Google Ads, Google Analytics, Google Tag Manager). Then we begin creating an advertising strategy, collecting semantics and preparing ads.

Do you have a project?
Let's discuss it. Let's think it over. And we will do it!

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Why Sofona and not another company?

We are certified partners Google
The whole works team of professionals
Experience in various business niches, including B2B
Experience in setting up advertising companies to different countries of the world
Individual approach to each client
Personal account manager, who is always in touch

What problems do customers usually contact us with:

Few clients, more needed
No online sales
Profits are volatile. From month to month quality and the number of clients changes in an unpredictable way
Advertising works, but more clients are needed
More money is needed. You feel you can make money more for the same budget
There is no understanding of how Google Ads works, what kind of advertising run first?
Google ads don't pay off. You spend more what do you get from advertising?

What problems do customers usually contact us with:

Contextual advertising on GOOGLE ADS

Contextual advertising Google Ads is the placement and display of site advertisements for the target audience using the search advertising service Ads (AdWords) from Google. Interface and tools for creating and customizing advertisements allows you to set the text and select the target audience for display in search results.
PPC advertising for branding

Brand contextual advertising is a type of advertising in Google Adwords. Direct systems, which is aimed at forming a brand image and popularizing it among the target audience, which is interested in its goods (services).
Contextual advertising consulting

This is an opportunity to get professional advice, advice and assistance on any issues related to contextual advertising. Consulting is carried out on the systems Google Adwords and Yandex.Direct. The paid consulting service includes: recommendations for optimizing advertising campaigns and improving landing pages, developing a personal promotion strategy, assistance in case of failures or problems in your campaign, and many other questions.
Contextual advertising audit

Analysis of the quality of the organization, the effectiveness and efficiency of the advertising campaign. PPC accounts are audited only by certified experts in the field of contextual advertising and analytics. The task of the audit is to detect flaws in ongoing advertising campaigns in Google Ads.
GOOGLE SHOPPING setup

a type of ad campaign in Ads that allows you to advertise online store products on Google. Google Shopping is essentially a commodity aggregator for online stores.

Benefits of contextual advertising

Quick start and result

PPC tools allow flexible customization according to different parameters and, if necessary, quickly make changes. If everything is configured correctly and correctly, you will see the first results very soon.
You are in the TOP

You will be in the TOP 4 of Google search results immediately after the launch of the advertising campaign. In order to get results from Google PPC advertising, you don't need to wait several months, as is the case with SEO.
Clear targeting of your audience

Contextual advertising is aimed at an audience that is already interested in a product or service. The advertisement of the new collection of handbags from “Givenchy” will be seen not by a plumber from Krivoy Rog, but by a suitable target audience, which is highly likely to make a conversion.
You pay only for the result

You control all spending on advertising on the Internet and pay not for the users who saw your ad, but for those who followed it to the site.
The effectiveness of contextual advertising is easy to analyze

The effectiveness of contextual advertising is easy to analyze

Contextual advertising price

As already mentioned, the client actually pays for each click through his advertising link. And it is the estimated number of visitors for a certain time interval that is taken as a basis when forming an advertising budget. The price for one transition depends on the service provider and may differ significantly. Website promotion for contextual advertising costs on average 50 kopecks. up to UAH 1 per click, but in some cases these numbers can vary significantly.

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Google Adwords Advertising

Google Adwords is the main source of contextual advertising in the world. It is characterized by a high level of service, user-friendliness, simple navigation. Google Adwords contextual advertising gives a very quick effect, it is a kind of guarantee of traffic growth of your resource. Contextual advertising "Google" is based on the fact that the customer pays directly for clicks on his links. This system is beneficial for both the client and the search engines. A lot of companies turn to Google Adwords service after unsuccessful attempts to bring a site to the TOP using SEO methods. This can be due to both mistakes in the optimization campaign and objective factors such as high competition. But despite its outward simplicity and functionality, as well as the fact that contextual advertising on Google is positioned as accessible to everyone, it is very important to entrust the process of creating an advertising campaign to professionals. Only a specialist will be able to correctly determine the goals, as well as select key phrases for advertising.

Why is it better to contact us?

Contextual advertising, which you can customize yourself, is still a rather complex tool, in which there are many different subtleties and nuances.

Therefore, when planning your advertising campaign, you will need the help of professionals who know all the subtleties and pitfalls of contextual advertising. We are ready to undertake all promotional activities. Analysis of the market situation, selection of keywords, budget planning - all this will be done by our specialists. The geography of our services is very wide, and it does not matter, whether it is contextual advertising in Kiev or any other city - we work everywhere.

We also consider it our duty to remind you that contextual advertising of a site is just a tool to attract visitors to your resource. No advertising, even the most expensive one, will force a visitor to buy your product or service if he doesn't like something about the site itself. Therefore, first of all, it is worth paying attention to the site, its appearance, usability and usefulness for the user. The site itself should encourage the visitor to buy the product, and then come back again. Without this, it is impossible to build a truly profitable commercial resource, and the placement of contextual advertising will allow it to become even larger.

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