2023

ISRY

ISRY is the largest ship repair facility in Ukraine, offering first-class conditions for ship repair, including modernization. The story began in 1951 in the convenient harbor of the dry Estuary

The development of the Brand Book began with the redesign of the company logo. Based on the old concept, we proposed several concepts and, according to the approved version, adapted the logo for language versions

RGB:30 40 70

HEX:#1F2A49

CMYK:82 73 40 45

Pantone:2768 C

RGB:235 235 235

HEX:#EBEBEB

CMYK:6 4 5 0

Pantone:656 C

RGB:160 180 206

HEX:#A0B4CC

CMYK:38 19 11 0

Pantone:277 C

RGB:97 97 97 - 235 235 235

HEX:#616161 - # EBEBEB

CMYK:58 50 52 22 - 6 4 5 0

Pantone:gradient

The company has been on the market for many years, so it has a multifaceted history, which should have its own design history. In general, the Brand Book contains information about the company’s positioning, its mission and strategy.

It is very important to pay special attention to these points, because this is what builds the company’s image in the eyes of the consumer.

The simple and conservative style was designed to create the image of a serious and solid company that can be trusted

Ship repair work is a field for technicians who know their job well and are willing to be responsible.

Many concepts have been developed for the company's branded products.

Branding carries a lot of weight, because it creates a unified image of the company. It is not just color and font - it is the style of the product that will make it recognizable and sellable. T-shirts, cups, pens - these are all tools to maintain the corporate spirit